Mercedes-Benz: EQS Launch and Vans Excellence Workshop

Mercedes-Benz engaged Precision Dynamics International (PDI) to celebrate the launch of their first full-size electric luxury sedan with a major reveal at their U.S. headquarters in Georgia. PDI partnered with us to design the environmental graphics for the event. The challenge was to translate imagery originally intended for magazines and online applications into visuals that would look just as stunning on a 50-foot-tall building. Every element was meticulously redrawn, using nearly every Photoshop technique in the book. The result was an epic reveal that marked a major success for the brand. Following that success, Mercedes-Benz commissioned a similar experience at their Learning & Performance Center in Texas. The Vans Excellence Workshop was an immersive training event designed to generate excitement around Mercedes-Benz Vans. We designed everything from the entrance and registration area to a series of fictitious business logos featured on the vans used in the dynamic drive experience.