Mercedes-Benz: EQS Launch and Vans Excellence Workshop

Mercedes-Benz engaged PDI to celebrate the launch of their first full-size electric luxury sedan with a dramatic reveal at their U.S. headquarters in Georgia. We transformed imagery originally created for print and digital media into stunning large-scale environmental graphics, meticulously redrawn for a 50-foot-tall façade that delivered a major brand success. Building on that experience, PDI delivered an immersive training event for Mercedes-Benz Vans at their Learning & Performance Center in Texas. We designed everything from the entrance and registration areas to custom business logos for the vehicles used in the dynamic drive experience.